MY INSPIRATION FOR THIS POST: http://youtu.be/LuHS87Orrtc
Marketing is like magic. The job of marketing gurus is to position themselves on your shoulders like little angels and devils, whispering bullshit into your ears.
“You need something, but you don’t know why. Let me tell you.”
“Before you get that one thing you need, you should buy this first. Where is your Visa?”
“You got what you needed, but if you buy this too, you’ll be much happier. Trust me!”
Marketing schemes orbit around this commonly used fallacy that there is a “secret ingredient” missing from your life and if you had it, things would be so much nicer, easier, better, more enjoyable, etc… but you have to pay to get it.
Like that breakthrough technology used in those heated rear seats in your 2014 Honda that no one else has… (you sure about that Honda salesman?). And sometimes people are asking you to pay to just to hear what that ingredient is, then pay again to get something to help you get that other thing into your life! Fuck, man.
Here is the problem: there are no secret ingredients! NONE!
There is no magical potion that you can drop in your teams Gatorade at half time that will transform them all into mini Ronaldinhos. Do not let anyone fool you! They are marketing to you for a reason! They want your money!
Need some easy examples? Don’t ever fall for shit like this:
Example 1, Example 2, Example 3
Want to know who some of the biggest culprits are?
Okay, pay me $10 and I’ll show you!
Just kidding, I’ll let you have these for free:
Biggest of the big culprits, a pretty big culprit, expensive culprits, and the one I fell for a few years ago.
Don’t get me wrong, learning more about something is always a good thing. But in today’s world there are no secrets. The entire Coerver Coaching Methodology is available on YouTube. You don’t need to waste a weekend listening to them tell you how to do sole taps and pull backs in person, but if you’d like to waste your weekend… just watch that shit for free online from the comfort of your own home.
The marketing team at Coerver has done a great job at hyping that fallacy that they have a secret to sell you. Newsflash… you can get just as good by kicking a ball against a wall on the side of your house as you can with the bullshit in their videos. The secret ingredient is actually GETTING OFF YOUR ASS AND KICKING THE BALL AGAINST THE WALL ON THE SIDE OF YOUR HOUSE! Did you need to pay $500 to figure that out? No.
Seven day residency courses in LA led by unsuccessful American coaches are valuable to some… not to me, though.
Here are the things you should look for if your searching for coaching education:
1) Is it a series of things that cost more with each progression? If this is the case… head for the exit immediately! You’re going to get to the grand finale and feel like you were robbed… because again… there is no secret waiting for you at the end. Sort of like the USSF Coaching Education Licenses… E > D > C > B > A and then boom… you’re a master? Hmmm… I don’t think so. But I have heard that people have made some good friends at coaching courses!
**I think Alexi Lalas has his USSF B license if that helps anyone write off the legitimacy of those courses.
2) Can you get the same type of information for free somewhere else? This is a big one for me. I’ve gotten most of my soccer education for free. I’ve spent a lot of time watching games online and on TV (price: whatever Comcast charged me) and watching training sessions in person, some online as well. That meme “the game is the best teacher” is true in the sense that if you watch enough games and practices AND dissect the shit out of them, you’re going to learn a lot.
**Aside from that usage of the meme… I don’t believe in it.
With tools like Google and cable TV… you have access to just about everything you need to teach yourself.
If you’re looking to INTERACT with people with common ideas and become part of a community of coaches, then I could recommend one place worth paying for. But again, I could also recommend a couple of free options as well, Twitter being one of them.
My advice is to be careful what you pay for. Just remember, it’s not magic… it’s marketing!